Salvador Airport takes action to represent and value the Afro-Brazilian culture

Salvador Airport takes action to represent and value the Afro-Brazilian culture

The representativeness and appreciation of the Afro-Brazilian culture are in the center of the actions promoted by Salvador Bahia Airport, a member of VINCI Airports’ network,  during the month in which Black Awareness Day is celebrated (11/20). In addition to reinforcing Black November – considered one of the main movements related to valuing diversity in Brazil, the initiatives are part of the Airport's efforts to promote equal opportunities.


Airports are diverse environments by nature, as they receive people from different backgrounds, races, and religions. Salvador Bahia Airport has also incorporated this concept in its internal borders, in line with the principles established by VINCI Airports. The group is committed to fighting all forms of discrimination in its business units. This includes promoting actions to value the black culture, maintaining a diverse staff, and conducting training to fight racism. VINCI Airports’ network is a multicultural team representing 50 nationalities with airports in twelve countries.


In addition to having a permanent Committee to debate and implement measures in favor of diversity, the Airport of Salvador is a signatory of the Ethnic-Racial Diversity Seal, granted by the Secretariat of Reparations of the Municipality of Salvador to organizations that develop actions to promote racial equality.


"The construction of a fair society spans across several spheres, one of which is to consider and place ethnic-racial issues in daily affairs, especially in Salvador, the most Afro-centered capital in Brazil. It is extremely important that we create spaces to discuss the theme, in order to draw attention to the discriminatory processes that can no longer be practiced, in addition to valuing cultures of African matrix. One cannot move forward without considering the identity formation of the capital of Bahia," said Daniela Franco, communication manager at Salvador Bahia Airport.


For Daniela, this identity must be present in all areas, via the valorization of its protagonists and the development of references for leadership and black entrepreneurship. Investments in businesses led by Afro-Brazilians is fundamental in the process of building a more egalitarian society.


In this sense, the airport has partnered with AFRO TV, a startup that ensembles black talents to produce quality audiovisual content that informs, inspires, and empowers black Brazilians. The project will be launched on November 27th and will feature mini videos on Afro tourism in Bahia.


A preview of this theme took place, on the 18th, on a live stream promoted by the Airport in partnership with AFRO.TV on "the path to make Bahia the largest black destination in Latin America." The event was mediated by Paulo Rogério Nunes, considered one of the 100 most influential black people in the world by the Most Influential People of African Descent, and featured Julio Ribas, Salvador Bahia Airport’s CEO, actress, and influencer Maria Gal and journalist and the creator of the website Guia Negro – or Black Guide, in Portuguese, Guilherme Soares.


Protagonism


At the passenger terminal, the airport has launched the "Afroconexão" Exhibition. Located in front of the Food Court, the exhibition features the work of photographers Hugo Martins and Regiane Rios, who portrayed, in images, the symbols of the Afro-Brazilian culture that permeates the city and the daily lives of people in Bahia. In addition to strengthening black protagonism, the action seeks to provide an artistic and educational experience to people who pass through the passenger terminal.


Regiane Rios is the curator of the exhibition. A practitioner of Candomble, and a northeastern black woman, she believes that photography is, above all, a tool for historical reparation and social activism for black people. This conviction leads her to a photographic identity essentially directed towards humanized and Afro-centered narratives.


The photographs will be displayed in the passenger terminal until mid-December. At the end of the exhibition, the images will be handed over to the people photographed as a means of social consideration. The objective of the professionals, who work with humanized photography, is to reframe images of black people to themselves.


Structural racism


For the internal public, Salvador Bahia Airport has established a program focused on information and education. On November 20th, employees will participate in an online training on structural racism – its origin, consequences, and ways to fight it. Cléber Santos, a member of the Diversity Committee, will host the event. The group promotes discussions and actions throughout the year aimed at promoting an inclusive and welcoming work environment, based on the values of the VINCI Airports network.


About Salvador Bahia Airport


Located in Salvador, capital of Bahia and the first Brazilian capital, Salvador Bahia Airport has been part of the VINCI Airports network since January 2, 2018 through a 30-year Concession Contract. Since then, the airport has incorporated global operating standards, seeking to deliver more efficiency, safety and a better travel experience for its passengers. With this objective, works were carried out to modernize and expand the passenger terminal, an investment of R $ 700 million that increased its capacity by 50%, from 10 million to 15 million passengers per year.


Named as the "Most Sustainable Aerodrome in Brazil", Salvador Bahia Airport stands out for its pioneering spirit in environmental preservation actions. Guided by Air Pact, VINCI Airports' global strategy, the airport was the first in Brazil to reuse 100% of the water consumed, not to dispense solid waste for landfills and to have a solar plant – with 4.2 MW of power. The airport's actions to reduce carbon emissions led it to receive the Carbon Accreditation Certification (ACA Certification) by the International Airport Council (ACI). More information can be found on the website www.salvador-airport.com.br or on the social networks @salvadorbahiaairport.


About VINCI Airports


VINCI Airports, as the leading private airport operator in the world, manages the development and operation of 45 airports located in Brazil, Cambodia, Chile, Costa Rica, Dominican Republic, France, Japan, Portugal, Serbia, Sweden, the United Kingdom and the United States. Served by more than 250 airlines, VINCI Airports' network handled 255 million passengers in 2019.


Through its expertise as a comprehensive integrator, VINCI Airports develops, finances, builds and operates airports, leveraging its investment capability and know-how to optimise the management and performance of airports and carry out extensions and upgrades. In 2019, its annual revenue for managed activities amounted to €4.9 billion, for a consolidated revenue of €2.6 billion. www.vinci-airports.com.